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~isPartOf:"European journal of marketing"
~person:"Berry, Christopher"
~person:"Ku, Hsuan-Hsuan"
~subject:"Brand image"
~subject:"New product development"
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Affixed labeling
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Using affixed labels in persuasion : perceived product newness as a mediator
Ku, Hsuan-Hsuan
;
Hsu, Yun-Hsuan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2142-2172
Persistent link: https://www.econbiz.de/10014342208
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