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~isPartOf:"European journal of marketing"
~person:"Itani, Omar S."
~person:"Loureiro, Sandra Maria Correia"
~person:"Rather, Raouf Ahmad"
~subject:"Brand management"
~subject:"Relationship marketing"
~subject:"Service-dominant logic"
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Brand management
Relationship marketing
Service-dominant logic
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Customer integration
2
Kundenintegration
2
Salespeople
2
Salesperson
2
Selling
2
Value creation
2
Verkauf
2
Verkaufspersonal
2
B-to-B-Marketing
1
Business-to-business marketing
1
Cross-selling
1
Customer orientation
1
Ethics
1
Ethik
1
Independent self-construal
1
Knowledge
1
Moral identity centrality
1
Networking
1
Personality psychology
1
Persönlichkeitspsychologie
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Reputation
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Sales management
1
Sales performance
1
Selling orientation
1
Social Web
1
Social capital
1
Social media use
1
Social network
1
Social web
1
Soziales Netzwerk
1
Sozialkapital
1
Upselling
1
Value co-creation
1
Value cocreation
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Itani, Omar S.
Loureiro, Sandra Maria Correia
Rather, Raouf Ahmad
Abboud, Liliane
1
Agnihotri, Raj
1
Ambika, Anupama
1
Azmat, Fara
1
Badrinarayanan, Vishag
1
Bruce, Helen L.
1
Burton, Jamie
1
Casidy, Riza
1
Chonko, Lawrence B.
1
Conduit, Jodie
1
DeCarlo, Thomas E.
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Ferdous, Ahmed Shahriar
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Gremler, Dwayne D.
1
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Jain, Varsha
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Johnson, Lester W.
1
Kumar, Binay
1
Leckie, Civilai
1
Loohuis, Raymond
1
Moreno, Gabriel
1
Nyadzayo, Munyaradzi
1
Plewa, Carolin
1
Plouffe, Christopher R.
1
Rangarajan, Deva
1
Rentschler, Ruth
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Sahhar, Yasin
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European journal of marketing
Journal of retailing and consumer services
3
Journal of promotion management : innovations in planning and applied research
2
Advances in hospitality and tourism book series
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business-to-business marketing
1
Journal of destination marketing & management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
The service industries journal
1
Tourism review
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ECONIS (ZBW)
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The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
2
Salesperson moral identity and value co-creation
Itani, Omar S.
;
Chonko, Lawrence B.
;
Agnihotri, Raj
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 500-531
Persistent link: https://www.econbiz.de/10013173438
Saved in:
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