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~isPartOf:"European journal of marketing"
~person:"Park, Jungkun"
~person:"Sarkar, Juhi Gahlot"
~subject:"Advergame experiences"
~subject:"Brand image"
~subject:"Markenimage"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
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Park, Jungkun
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European journal of marketing
Journal of retailing and consumer services
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Asia Pacific journal of marketing and logistics
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International journal of hospitality management
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International journal of retail and distribution management
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The Cornell hospitality quarterly
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Young consumers : insight and ideas for responsible marketers
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International journal of advertising : the review of marketing communications
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Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
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