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~isPartOf:"European journal of marketing"
~person:"Sarkar, Abhigyan"
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
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European journal of marketing
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Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
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