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~isPartOf:"European journal of marketing"
~source:"econis"
~subject:"Investitionsgütermarketing"
~subject:"Verkauf"
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Investitionsgütermarketing
Verkauf
B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
4
Supplier relationship management
4
Beziehungsmarketing
3
Relationship marketing
3
Salespeople
2
Selling
2
Social Web
2
Social web
2
Verkaufspersonal
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Arbeitsgruppe
1
B2B relationship selling
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B2B relationships
1
B2B sales
1
B2B salespeople
1
Betriebliche Wertschöpfung
1
Boundary interfaces
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Boundary spanners
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Brand image
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Brand management
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Brand personality
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Branding
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Bundling strategy
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Business network
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Business-to-business
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Collaboration diversity
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Cost and reward evaluation
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Costs and rewards
1
Cross-selling
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Customer collaboration
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Customer integration
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Customer relationships
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Deutschland
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Badrinarayanan, Vishag
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Cai, Feng
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Campbell, Colin L.
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Cheng, Zixuan Mia
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Itani, Omar S.
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Pitt, Leyland F.
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Rangarajan, Deva
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European journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
60
The journal of business & industrial marketing
20
Journal of business research : JBR
15
SpringerLink / Bücher
12
Journal of business-to-business marketing
11
Journal of personal selling & sales management
9
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Gabler Edition Wissenschaft
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
The journal of personal selling & sales management : JPSSM
6
Modernes Marketing für Studium und Praxis
5
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
5
essentials
5
Harvard business review : HBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Reihe: Marketing : MAR
4
Springer eBook Collection
4
Springer eBook Collection / Business and Economics
4
Technischer Vertrieb
4
Business horizons
3
Europäische Hochschulschriften / 5
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Neue betriebswirtschaftliche Forschung : Nbf
3
Asia Pacific journal of marketing and logistics
2
Berichte aus der Betriebswirtschaft
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Business Guides on the Go
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European business review
2
European research on management and business economics
2
Fortschritt-Berichte VDI / 16
2
Gabler-Edition Wissenschaft
2
Harvard-Business-Manager : das Wissen der Besten
2
International business review : the official journal of the European International Business Academy
2
International journal of logistics : research and applications
2
Italian journal of marketing : ITJM
2
Journal of personal selling & sales management : JPSSM
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of retailing and consumer services
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ECONIS (ZBW)
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The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
2
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
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