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~isPartOf:"European journal of marketing"
~subject:"Brand image"
~subject:"Produktgestaltung"
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European journal of marketing
Multisensory packaging : designing new product experiences
6
Journal of business research : JBR
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Marketing letters : a journal of research in marketing
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Journal of international consumer marketing
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Shake it off and eat less : anxiety-inducing product packaging design influences food product interaction and eating
Ilicic, Jasmina
;
Brennan, Stacey M.
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 562-583
Persistent link: https://www.econbiz.de/10013173440
Saved in:
2
Packaging-integrated-products : capturing new opportunities in the front end of product development
Simms, Chris
;
Trott, Paul
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2391-2418
Persistent link: https://www.econbiz.de/10013457356
Saved in:
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