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Understanding the role of influencers on live streaming platforms : when tipping makes the difference
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Wang, Xiaodong
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2677-2697
Persistent link: https://www.econbiz.de/10013457382
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