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Assessing the overall fit of
composite
models
estimated by partial least squares path modeling
Schuberth, Florian
;
Rademaker, Manuel E.
;
Henseler, Jörg
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1678-1702
Persistent link: https://www.econbiz.de/10014342091
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