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Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation
Han, Chen
;
Liu, Jiahui
;
Zhang, Shuman
;
Nielsen, Bo Bernhard
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1531-1559
Persistent link: https://www.econbiz.de/10014252312
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