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You deserve the bad (or good) service : the role of moral
deservingness
in observers' reactions to service failure (or excellence)
Palmeira, Mauricio
;
Koo, Minjung
;
Sung, Hyun-Ah
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 653-676
Persistent link: https://www.econbiz.de/10013173443
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