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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of consumer studies"
~person:"Paul, Justin"
~subject:"Markenimage"
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Markenimage
Consumer behaviour
4
Konsumentenverhalten
4
Brand image
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Brand management
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Markenführung
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Beziehungsmarketing
1
Bibliometrics
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Bibliometrie
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Customer satisfaction
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Einzelhandel
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Internet marketing
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Kundenzufriedenheit
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MTMM
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Measurement
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Messung
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artificial neural network
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brand attachment
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brand communication
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brand created content
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brand equity
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consumer research
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consumer satisfaction
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consumer-based brand equity
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customer behaviour
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mass prestige
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masstige marketing
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masstige scale
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retailing
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Paul, Justin
Grohmann, Bianca
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Borges, Ana Pinto
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Brandão, Amélia Maria Pinto da Cunha
2
Buil, Isabel
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De Chernatony, Leslie
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Delgado-Ballester, Elena
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Wang, Cheng Lu
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Wright, Malcolm
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Zhou, Liying
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Zielke, Stephan
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Abraham, Mathew
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European journal of marketing : EJM
European journal of marketing
International journal of consumer studies
Journal of business research : JBR
2
Business strategy and the environment
1
European management journal
1
International marketing review
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
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Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
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