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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of financial research"
~subject:"Advertising"
~subject:"Moderate incongruity effect"
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Search: subject_exact:"Werbung mit Prominenten"
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Advertising
Moderate incongruity effect
Celebrity endorsement
10
Celebrity-Werbung
10
Advertising effects
7
Werbewirkung
7
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Brand image
4
Brand management
3
Deutschland
3
Germany
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Congruity
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Fernsehsender
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Fernsehstar
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Arman Hj Ahmad
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Becirovic, Ilda
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Idris, Izian
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Mason, Cordelia
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Meyer, Frederik
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Shenn Kuan Chow
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European journal of marketing : EJM
Gabler Edition Wissenschaft
International journal of financial research
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
6
International journal of advertising : the review of marketing communications
4
Journal of advertising research
4
Journal of global marketing
4
Journal of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Vision : the journal of business perspective
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Journal of advertising : official publication of the American Academy of Advertising
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South Asian journal of management : SAJM
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AMS review : official publication of the Academy of Marketing Science
1
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1
Asian Academy of Management journal : AAMJ
1
Celebrity, convergence and transformation
1
Cogent business & management
1
Corporate reputation review
1
Decision
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
Frontiers of business research in China : selected publications from Chinese universities
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of applied business and economic research
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and economics
1
International journal of market research
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of operations and quantitative management : IJOQM
1
International journal of retail & distribution management
1
International journal of sports marketing & sponsorship
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International review on public and non-profit marketing
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Izmir review of social sciences
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Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
4
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1
The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Arman Hj Ahmad
;
Idris, Izian
;
Mason, Cordelia
;
Shenn …
- In:
International journal of financial research
10
(
2019
)
5
,
pp. 54-65
Persistent link: https://www.econbiz.de/10012392473
Saved in:
2
Having champagne without celebration? : the impact of self-regulatory focus on moderate incongruity effect
Chang, Shin-Shin
;
Chang, Chung-Chau
;
Chien, Ya-Lan
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1939-1961
Persistent link: https://www.econbiz.de/10010461828
Saved in:
3
If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
Saved in:
4
Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank
;
Meyer, Frederik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003627795
Saved in:
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