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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"GfK marketing intelligence review : Marketingforschung für die Praxis"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Pervasive advertising"
~isPartOf:"Psychology & marketing"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Markenführung"
~type_genre:"Case study"
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European journal of marketing : EJM
GfK marketing intelligence review : Marketingforschung für die Praxis
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How data envelopment analysis reveals brand advertising efficiency
Büschken, Joachim
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10003854943
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