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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"GfK marketing intelligence review : Marketingforschung für die Praxis"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Pervasive advertising"
~subject:"Werbeträger"
~type_genre:"Case study"
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European journal of marketing : EJM
GfK marketing intelligence review : Marketingforschung für die Praxis
Journal of marketing research : JMR
Journal of marketing
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Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie
;
Kellett, Pamm
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
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