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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"GfK marketing intelligence review : Marketingforschung für die Praxis"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~isPartOf:"Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management"
~person:"Dagger, Tracey S."
~type_genre:"Case study"
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Advertising effects
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Type II Tobit model
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European journal of marketing : EJM
GfK marketing intelligence review : Marketingforschung für die Praxis
Journal of marketing research : JMR
Journal of marketing
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
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