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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Handbook of research on customer equity in marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Service business"
~person:"Anderson, Eric T."
~person:"Chatzipanagiotou, Kalliopi C."
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European journal of marketing : EJM
Handbook of research on customer equity in marketing
Journal of retailing and consumer services
Service business
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ECONIS (ZBW)
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Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
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2
Internal-market orientation : a misconceived aspect of marketing theory
Gounaris, Spiros
;
Vassilikopoulou, Aikaterini
; …
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1667-1699
Persistent link: https://www.econbiz.de/10008773207
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