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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Handbook of research on customer equity in marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Service business"
~person:"Andrews, Lynda"
~subject:"Event marketing"
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European journal of marketing : EJM
Handbook of research on customer equity in marketing
Journal of retailing and consumer services
Service business
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Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
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