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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Health marketing quarterly"
~person:"Burchell, Kevin"
~person:"Casais, Beatriz"
~person:"Dibb, Sally"
~subject:"Social norms approach"
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Social norms approach
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Health marketing quarterly
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Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
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