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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of service management"
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
E-commerce
Consumer behaviour
879
Konsumentenverhalten
877
Relationship marketing
229
Einzelhandel
164
Retail trade
164
Brand management
152
Markenführung
152
Brand image
121
Markenimage
121
Customer satisfaction
104
Kundenzufriedenheit
104
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87
Dienstleistungsqualität
87
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87
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84
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66
Online-Handel
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61
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61
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Marketingmanagement
59
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Grewal, Dhruv
6
Aksoy, Lerzan
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Blut, Markus
4
Breugelmans, Els
4
Malthouse, Edward C.
4
Noble, Stephanie M.
4
Bijmolt, Tammo H. A.
3
Bush, Alan J.
3
Campo, Katia
3
Coussement, Kristof
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Evanschitzky, Heiner
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Folse, Judith Anne Garretson
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Harris, Lloyd C.
3
Jaakkola, Elina
3
Jindal, Rupinder P.
3
Keiningham, Timothy
3
Kunz, Werner
3
Lamey, Lien
3
Melis, Kristina
3
Moncrief, William C.
3
Nordfält, Jens
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Ruyter, Ko de
3
Wetzels, Martin
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2
Babakus, Emin
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Esmark, Carol L.
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Grönroos, Christian
2
Gustafsson, Anders
2
Hammedi, Wafa
2
Hammerschmidt, Maik
2
He, Hongwei
2
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2
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing
Journal of service management
Journal of retailing and consumer services
577
Journal of business research : JBR
408
International journal of hospitality management
184
The journal of services marketing
121
The journal of product & brand management
101
Cogent business & management
91
Psychology & marketing
90
Journal of the Academy of Marketing Science
84
The journal of brand management : an international journal
84
Journal of hospitality marketing & management
83
Asia Pacific journal of marketing and logistics
81
Journal of travel and tourism marketing
79
Journal of internet commerce
77
International journal of contemporary hospitality management
75
International journal of electronic marketing and retailing : IJEMR
75
The international review of retail, distribution and consumer research
73
The service industries journal
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of strategic marketing
67
International journal of retail & distribution management
64
Electronic commerce research
62
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
61
International journal of internet marketing and advertising : IJIMA
61
Journal of marketing
59
Marketing intelligence & planning
57
International journal of retail and distribution management
56
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Tourism management : research, policies, practice
53
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
Journal of service research : JSR
51
Services marketing quarterly
51
International journal of consumer studies
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Management science : journal of the Institute for Operations Research and the Management Sciences
48
SpringerLink / Bücher
47
Information systems research : ISR
46
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ECONIS (ZBW)
257
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257
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1
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
2
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
3
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
4
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
5
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
6
Unlocking the potential of web data for retailing research
Guyt, Jonne
;
Datta, Hannes
;
Boegershausen, Johannes
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 130-147
Persistent link: https://www.econbiz.de/10014527110
Saved in:
7
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
8
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
9
Making the customer experience journey more hedonic in a traditionally utilitarian service context : a case study
Ponsignon, Frédéric
- In:
Journal of service management
34
(
2023
)
2
,
pp. 294-315
Persistent link: https://www.econbiz.de/10014337953
Saved in:
10
A meta-analysis of the impact of customer mistreatment on service employees' affective, attitudinal and behavioral outcomes
Wu, Yu
;
Groth, Markus
;
Zhang, Kaixin
;
Minbashian, Amirali
- In:
Journal of service management
34
(
2023
)
5
,
pp. 896-940
Persistent link: https://www.econbiz.de/10014456504
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