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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Krafft, Manfred"
~subject:"Beziehungsmarketing"
~subject:"Business-to-business marketing"
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Beziehungsmarketing
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Consumer behaviour
2
Konsumentenverhalten
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Relationship marketing
2
B-to-B-Marketing
1
B2B marketing
1
Consumer attributions
1
Customer relationship management
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Customer tiers
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Kundenbindungsprogramm
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Loyalty program
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Multi-tier loyalty program
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Krafft, Manfred
Kumar, V.
5
Mohan, Mayoor
5
Casidy, Riza
4
Jaakkola, Elina
4
Bijmolt, Tammo H. A.
3
Blut, Markus
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Bush, Alan J.
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Coussement, Kristof
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Folse, Judith Anne Garretson
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Homburg, Christian
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Kleinaltenkamp, Michael
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Moncrief, William C.
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Nyadzayo, Munyaradzi W.
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Sesé, F. Javier
3
Verhoef, Peter C.
3
Aarikka-Stenroos, Leena
2
Babakus, Emin
2
Beeler, Lisa L.
2
Bruhn, Manfred
2
Caigny, Arno de
2
Dagger, Tracey S.
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DeCarlo, Thomas E.
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Dellaert, Benedict G. C.
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Evanschitzky, Heiner
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Giebelhausen, Michael
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Gopalakrishna, Srinath
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Gremler, Dwayne D.
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Grewal, Dhruv
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Hanson, Sara
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He, Hongwei
2
Henderson, Conor M.
2
Jha, Subhash
2
Jozic, Danijel
2
Melnyk, Valentyna
2
Narus, James A.
2
Palmatier, Robert W.
2
Paswan, Audhesh
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of the Academy of Marketing Science
Customer engagement marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
Schmalenbach business review : sbr
1
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ECONIS (ZBW)
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Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
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2
Customer win-back : the role of attributions and perceptions in customers’ willingness to return
Pick, Doreén
;
Thomas, Jacquelyn S.
;
Tillmanns, Sebastian
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 218-240
Persistent link: https://www.econbiz.de/10011453224
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