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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Beziehungsmarketing"
~subject:"Business-to-business marketing"
~subject:"Marketingmanagement"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Business-to-business marketing
Marketingmanagement
Consumer behaviour
735
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734
Relationship marketing
181
Brand management
154
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154
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84
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Kumar, V.
6
Mohan, Mayoor
5
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Jaakkola, Elina
4
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Blut, Markus
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2
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
486
Journal of business research : JBR
392
International journal of hospitality management
167
The journal of services marketing
118
The journal of product & brand management
116
The journal of brand management : an international journal
95
Psychology & marketing
91
Asia Pacific journal of marketing and logistics
85
Cogent business & management
80
Journal of retailing
77
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73
Journal of strategic marketing
73
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Journal of travel and tourism marketing
71
International journal of contemporary hospitality management
69
SpringerLink / Bücher
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55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
International journal of internet marketing and advertising : IJIMA
53
Journal of marketing communications
53
Journal of marketing management : MM
51
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
Journal of service research : JSR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Services marketing quarterly
49
The international review of retail, distribution and consumer research
49
Tourism management : research, policies, practice
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
45
The journal of consumer marketing
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International journal of retail and distribution management
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The international journal of bank marketing : IJBM
42
The journal of business & industrial marketing
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
239
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1
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
4
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
5
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
6
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
7
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
8
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
9
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
10
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
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