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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Grewal, Dhruv"
~person:"Kim, Jungkeun"
~person:"Wu, Luorong"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Emotion"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Dienstleistungsqualität
Emotion
Service quality
Advertising
2
Advertising effects
2
Konsumentenverhalten
2
Werbewirkung
2
Werbung
2
Advertising effectiveness
1
Brand image
1
COVID-19
1
Coronavirus
1
Infectious disease
1
Infektionskrankheit
1
Integrated marketing communications
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Perception
1
Persuasion knowledge
1
Psychology of advertising
1
Publicity
1
Wahrnehmung
1
Werbepsychologie
1
advertising images
1
pattern-seeking
1
perceived control
1
persuasion message
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Article in journal
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English
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Grewal, Dhruv
Kim, Jungkeun
Wu, Luorong
Yoon, Sukki
6
Bang, Hye Jin
5
Choi, Dongwon
5
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Lou, Chen
5
Matthes, Jörg
5
Moutinho, Luiz
5
Naderer, Brigitte
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Boerman, Sophie C.
4
Choi, Yung Kyun
4
Hudders, Liselot
4
Kim, Kacy K.
4
Ko, Eunju
4
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Sung, Yongjun
4
Wojdynski, Bartosz W.
4
Yi, Youjae
4
Yoon, Hye Jin
4
Youn, Seounmi
4
Beckert, Johannes
3
Buil, Isabel
3
Canniford, Robin
3
Cauberghe, Veroline
3
De Chernatony, Leslie
3
Drennan, Judy
3
Evans, Nathaniel J.
3
Grohmann, Bianca
3
Haley, Eric John
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Pangarkar, Aniruddha
3
Pittman, Matthew
3
Pounders, Kathrynn
3
Roper, Stuart
3
Roy, Rajat
3
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European journal of marketing : EJM
International journal of advertising : the review of marketing communications
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
International journal of hospitality management
14
Journal of retailing
13
Journal of business research : JBR
9
Journal of the Academy of Marketing Science
9
Psychology & marketing
8
Journal of marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
MSI reports : working paper series
4
Marketing letters : a journal of research in marketing
4
European journal of marketing
3
International journal of contemporary hospitality management
3
Journal of hospitality marketing & management
3
Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
Tourism management : research, policies, practice
3
Australasian marketing journal
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of service management
2
The journal of services marketing
2
Cornell hospitality quarterly : CQ
1
Journal of advertising
1
Journal of consumer behaviour
1
Journal of destination marketing & management
1
Journal of global fashion marketing : JGfM
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of service research : JSR
1
Review of marketing research
1
The Cornell hospitality quarterly
1
The journal of consumer marketing
1
The journal of product & brand management
1
Tourism review
1
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ECONIS (ZBW)
2
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1
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
Saved in:
2
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
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