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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Experiment"
~subject:"Werbepsychologie"
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Experiment
Werbepsychologie
Perception
23
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Consumer behaviour
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Advertising effects
7
Werbewirkung
7
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6
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visual attention
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Ahn, Jungyong
1
Bang, Hye Jin
1
Chinchanachokchai, Sydney
1
Choi, Dongwon
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Duff, Brittany R. L.
1
Faber, Ronald J.
1
Guitart, Ivan A.
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Hervet, Guillaume
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Hess, Alexandra Claudia
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Jhang, Jihoon
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Kim, Jungkeun
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Lee, Jacob C.
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Lee, Jaehoon
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Lee, Yen-I.
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Park, Jooyoung
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Peterson, Matthew O.
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Spence, Mark T.
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Sung, Yongjun
1
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European journal of marketing : EJM
International journal of advertising : the review of marketing communications
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
11
NBER working paper series
9
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
9
CESifo working papers
7
NBER Working Paper
7
Working paper / National Bureau of Economic Research, Inc.
7
Discussion paper / Centre for Economic Policy Research
6
Discussion paper series / IZA
6
Psychology & marketing
6
Journal of behavioral decision making
5
Journal of business research : JBR
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of economic behavior & organization : JEBO
5
Journal of retailing and consumer services
5
Discussion papers / CEPR
4
Journal of travel and tourism marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Working paper series
4
Academy of Management journal : AMJ
3
Disskussionsbeitrag / Arqus, Arbeitskreis Quantitative Steuerlehre
3
European economic review : EER
3
IZA Discussion Paper
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of marketing communications
3
SpringerLink / Bücher
3
Tourism management : research, policies, practice
3
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
3
Asia Pacific journal of marketing and logistics
2
CESifo Working Paper Series
2
Discussion paper / Tinbergen Institute
2
Discussion paper series / University of Heidelberg, Department of Economics
2
ECARES working paper
2
Economica
2
Economics working paper
2
Experimental economics : a journal of the Economic Science Association
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Games and economic behavior
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
Saved in:
2
The effects of sensory fit on consumer evaluations of co-branding
Ahn, Jungyong
;
Kim, Ahyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 486-503
Persistent link: https://www.econbiz.de/10012260230
Saved in:
3
Distracted mind : the effects of multitasking and mind wandering on consumer memory for ad content
Chinchanachokchai, Sydney
;
Duff, Brittany R. L.
;
Faber, …
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 631-654
Persistent link: https://www.econbiz.de/10012260242
Saved in:
4
Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O.
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
Saved in:
5
Using eye-tracking to understand the impact of multitasking on memory for banner ads : the role of attention to the ad
Guitart, Ivan A.
;
Hervet, Guillaume
;
Hildebrand, Diogo
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 154-170
Persistent link: https://www.econbiz.de/10012200214
Saved in:
6
How the level of personalization affects the effectiveness of personalized ad messages : the moderating role of narcissism
Bang, Hye Jin
;
Choi, Dongwon
;
Wojdynski, Bartosz W.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1116-1138
Persistent link: https://www.econbiz.de/10012200370
Saved in:
7
Pink or blue? : the impact of gender cues on brand perceptions
Hess, Alexandra Claudia
;
Melnyk, Valentyna
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835
Saved in:
8
The effect of construal level on time perceptions, confidence in judgements and future preferences
Vilches-Montero, Sonia Noemi
;
Spence, Mark T.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 782-805
Persistent link: https://www.econbiz.de/10011298084
Saved in:
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