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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Markenartikel"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Bibliometrics
Entrepreneurship
Indien
Markenartikel
Marketing management
Consumer behaviour
38
Konsumentenverhalten
38
Relationship marketing
18
Beziehungsmarketing
17
Brand management
16
Markenführung
16
Brand image
15
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15
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13
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10
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Balaji, M. S.
Beatty, Sharon E.
Galindo Martín, Miguel Angel
Guzman, Francisco
Paul, Justin
Roy, Sanjit
Ko, Eunju
13
Pereira, Vijay
13
Kumar, Satish
11
Adomako, Samuel
10
Kraus, Sascha
10
Melewar, T. C.
10
Parida, Vinit
10
Vrontis, Demetris
10
Laroche, Michel
9
Sharma, Piyush
9
Foroudi, Pantea
8
Malik, Ashish
8
Shukla, Paurav
8
Behl, Abhishek
7
Christodoulides, George
7
Dana, Leo Paul
7
Diamantopoulos, Adamantios
7
Gupta, Suraksha
7
Huarng, Kun-Huang
7
Kaciak, Eugene
7
Lim, Weng Marc
7
Méndez Picazo, María Teresa
7
Welsh, Dianne H. B.
7
Wincent, Joakim
7
Balmer, John M. T.
6
Donthu, Naveen
6
Dwivedi, Yogesh Kumar
6
Jones, Paul
6
Kitchen, Philip J.
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Lanivich, Stephen E.
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Mas-Tur, Alicia
6
Merchant, Altaf
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Miles, Morgan P.
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Oghazi, Pejvak
6
Awruk, Katarzyna
5
Barrio-García, Salvador del
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Budhwar, Pawan S.
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European journal of marketing : EJM
International journal of electronic marketing and retailing : IJEMR
International marketing review
Journal of business research : JBR
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of product & brand management
7
Journal of retailing and consumer services
5
European management journal
4
International business review : the official journal of the European International Business Academy
4
Journal of strategic marketing
4
Asia Pacific business review
3
International entrepreneurship and management journal
3
Business strategy and the environment
2
Entrepreneurship and regional development : an international journal
2
European journal of international management : EJIM
2
International journal of Indian culture and business management
2
Psychology & marketing
2
Small business economics : an entrepreneurship journal
2
Small business economics : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
The journal of services marketing
2
Asian business & management
1
Economic research
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Información comercial española : ICE : revista de economía
1
International journal of consumer studies
1
International journal of entrepreneurial behavior & research
1
International journal of manpower
1
International journal of services, economics and management
1
Journal of East-West business
1
Journal of Indian business research
1
Journal of business-to-business marketing
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of innovation & knowledge : JIK
1
Journal of international entrepreneurship
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of targeting, measurement and analysis for marketing
1
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ECONIS (ZBW)
33
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11
Frugal innovations : a multidisciplinary review & agenda for future research
Dabić, Marina
;
Obradović, Tena
;
Vlačić, Božidar
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 914-929
Persistent link: https://www.econbiz.de/10013169472
Saved in:
12
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
13
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
14
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
15
Digital platforms for business-to-business markets : a systematic review and future research agenda
Shree, Deep
;
Singh, Rajesh K.
;
Paul, Justin
;
Hao, Andy
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 354-365
Persistent link: https://www.econbiz.de/10012665785
Saved in:
16
Effects of the pandemic crisis on entrepreneurship and sustainable development
Galindo Martín, Miguel Angel
;
Castaño Martínez, …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 345-353
Persistent link: https://www.econbiz.de/10012665795
Saved in:
17
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
18
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
19
The role of entrepreneurship in different economic phases
Galindo Martín, Miguel Angel
;
Castaño Martínez, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 171-179
Persistent link: https://www.econbiz.de/10012420390
Saved in:
20
Immigrant entrepreneurship : a review and research agenda
Dabić, Marina
;
Vlačić, Bozidar
;
Paul, Justin
;
Dana, …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 25-38
Persistent link: https://www.econbiz.de/10012230427
Saved in:
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