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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of entrepreneurial venturing"
~subject:"Bundling strategy"
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The identification and research of product and service innovations : a microanalysis approach
Serkkola, Ari
;
Ikävalko, Jaakko
;
Hänninen, Seppo
; …
- In:
International journal of entrepreneurial venturing
1
(
2009/10
)
4
,
pp. 414-431
Persistent link: https://www.econbiz.de/10003978881
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