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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of entrepreneurship and small business"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"spa"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Kraus, Sascha"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Entrepreneurship"
~subject:"Indien"
~type_genre:"Article in journal"
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Consumer behaviour
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Konsumentenverhalten
42
Brand management
18
Markenführung
18
Relationship marketing
18
Beziehungsmarketing
17
Entrepreneurship approach
16
Business start-up
13
Unternehmensgründung
13
Bibliometrics
12
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12
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Balaji, M. S.
Beatty, Sharon E.
Kraus, Sascha
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
29
Dana, Leo Paul
25
Ko, Eunju
23
Cleveland, Mark
20
Diamantopoulos, Adamantios
19
Dwivedi, Yogesh Kumar
15
Sharma, Piyush
15
Valette-Florence, Pierre
14
Ratten, Vanessa
13
Bartikowski, Boris
12
Pereira, Vijay
12
Shukla, Paurav
12
Rana, Nripendra P.
11
Richard, Marie-Odile
11
Veloutsou, Cleopatra
11
Christodoulides, George
10
Huarng, Kun-Huang
10
Roy, Rajat
10
Schøtt, Thomas
10
Septianto, Felix
10
Teng, Lefa
10
Wang, Cheng Lu
10
Adomako, Samuel
9
Balabanis, George
9
Behl, Abhishek
9
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Melewar, T. C.
9
Merchant, Altaf
9
Oppewal, Harmen
9
Choi, Jeonghye
8
Foroudi, Pantea
8
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8
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8
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European journal of marketing : EJM
International journal of entrepreneurship and small business
International marketing review
Journal of business research : JBR
Journal of retailing and consumer services
17
International entrepreneurship and management journal
11
Review of managerial science
8
Technological forecasting & social change : an international journal
8
International journal of entrepreneurial venturing
7
European management journal
6
Journal of strategic marketing
6
Business strategy and the environment
5
European journal of international management : EJIM
5
International journal of consumer studies
4
International journal of entrepreneurship and innovation management
4
Review of managerial science : RMS
4
Asia Pacific journal of marketing and logistics
3
Entrepreneurship and regional development : an international journal
3
European journal of marketing
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Journal of promotion management : JPM
3
Psychology & marketing
3
Small business economics : an international journal
3
The journal of consumer marketing
3
The service industries journal
3
Group decision and negotiation
2
International journal of Indian culture and business management
2
International journal of contemporary hospitality management
2
International journal of entrepreneurial behavior & research
2
International journal of entrepreneurial behaviour & research
2
International journal of hospitality management
2
International journal of technology management : IJTM
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international business and economics : JIBE
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
58
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11
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
12
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
13
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
14
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
15
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
Saved in:
16
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
17
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
18
Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh
;
Kiefer, Kip
;
Paul, Justin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
Saved in:
19
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
20
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
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