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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of financial research"
~person:"Shenn Kuan Chow"
~subject:"Advertising"
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Advertising
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European journal of marketing : EJM
International journal of financial research
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The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Arman Hj Ahmad
;
Idris, Izian
;
Mason, Cordelia
;
Shenn …
- In:
International journal of financial research
10
(
2019
)
5
,
pp. 54-65
Persistent link: https://www.econbiz.de/10012392473
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