//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of financial research"
~subject:"Advertising"
~subject:"Moderate incongruity effect"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung mit Prominenten"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Moderate incongruity effect
Celebrity endorsement
7
Celebrity-Werbung
7
Advertising effects
5
Werbewirkung
5
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
Athletes
2
Sportler
2
Werbung
2
Australia
1
Australien
1
Brand evaluation
1
Brand management
1
China
1
Cognition
1
Congruity
1
Credibility
1
Endorsement
1
Frauen
1
Glaubwürdigkeit
1
Großbritannien
1
Internet marketing
1
Jugendliche
1
Kognition
1
Macht
1
Markenführung
1
Online-Marketing
1
Political party
1
Politische Partei
1
Power
1
Product usage context
1
Purchace intention
1
Relationship
1
Scandal
1
Self-esteem
1
Self-regulatory focus
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
3
Language
All
English
3
Author
All
Arman Hj Ahmad
1
Becirovic, Ilda
1
Chang, Chung-Chau
1
Chang, Jung-Hua
1
Chang, Shin-Shin
1
Chien, Ya-Lan
1
Idris, Izian
1
Martin, Brett A. S.
1
Mason, Cordelia
1
Shenn Kuan Chow
1
Veer, Ekant
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
International journal of financial research
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
6
International journal of advertising : the review of marketing communications
4
Journal of advertising research
4
Journal of global marketing
4
Journal of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Vision : the journal of business perspective
3
Global business review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
South Asian journal of management : SAJM
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Asian Academy of Management journal : AAMJ
1
Cogent business & management
1
Corporate reputation review
1
Decision
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
Frontiers of business research in China : selected publications from Chinese universities
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of applied business and economic research
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and economics
1
International journal of market research
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of operations and quantitative management : IJOQM
1
International journal of retail & distribution management
1
International journal of sports marketing & sponsorship
1
International review on public and non-profit marketing
1
Izmir review of social sciences
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of Asia Pacific business
1
Journal of Contemporary Issues in Business and Government
1
Journal of Islamic marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Arman Hj Ahmad
;
Idris, Izian
;
Mason, Cordelia
;
Shenn …
- In:
International journal of financial research
10
(
2019
)
5
,
pp. 54-65
Persistent link: https://www.econbiz.de/10012392473
Saved in:
2
Having champagne without celebration? : the impact of self-regulatory focus on moderate incongruity effect
Chang, Shin-Shin
;
Chang, Chung-Chau
;
Chien, Ya-Lan
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1939-1961
Persistent link: https://www.econbiz.de/10010461828
Saved in:
3
If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->