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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Phau, Ian"
~person:"Septianto, Felix"
~type:"article"
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Search: subject_exact:"Consumer behaviour"
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Consumer behaviour
20
Konsumentenverhalten
20
Emotion
9
Brand management
8
Markenführung
8
Luxury goods
6
Luxusgüter
6
Advertising effects
5
Beziehungsmarketing
5
Relationship marketing
5
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4
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20
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Phau, Ian
Septianto, Felix
Han, Heesup
34
Mattila, Anna S.
33
Jang, Soocheong
31
Laroche, Michel
26
Ko, Eunju
21
Cleveland, Mark
16
Diamantopoulos, Adamantios
15
Dwivedi, Yogesh Kumar
15
Balaji, M. S.
14
Valette-Florence, Pierre
14
Wu, Luorong
13
Bartikowski, Boris
12
Filieri, Raffaele
12
Line, Nathaniel D.
12
Liu, Qing
12
Wei, Wei
12
Wong, IpKin Anthony
12
Guéguen, Nicolas
11
Hanks, Lydia
11
Jacob, Céline
11
Jeong, EunHa
11
Kim, Woo Gon
11
Richard, Marie-Odile
11
Sharma, Piyush
11
Teng, Lefa
11
Zhang, Lu
11
Hyun, Sunghyup Sean
10
Law, Chun Hung Roberts
10
Lu, Lu
10
Rana, Nripendra P.
10
Roy, Rajat
10
Schramm-Klein, Hanna
10
Seo, Yuri
10
Veloutsou, Cleopatra
10
Foroudi, Pantea
9
Kim, Seongseop
9
Kukar-Kinney, Monika
9
Melewar, T. C.
9
Miao, Li
9
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European journal of marketing : EJM
International journal of hospitality management
Journal of business research : JBR
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
20
Marketing intelligence & planning
10
Marketing Intelligence & Planning
8
Journal of fashion marketing and management
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
Journal of promotion management : JPM
6
Journal of international consumer marketing
5
Australasian marketing journal
4
The journal of brand management : an international journal
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Journal of business ethics : JBE
3
Psychology & marketing
3
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of Research in Interactive Marketing
2
Journal of advertising
2
Marketing letters : a journal of research in marketing
2
Strategic change
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Australian journal of management
1
Brand management ; Vol. 4
1
Business ethics, the environment & responsibility
1
European Journal of Marketing
1
International Journal of Wine Business Research
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of market research
1
International journal of wine business research : IJWBR
1
International marketing review
1
Journal of International Education in Business
1
Journal of advertising research
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ECONIS (ZBW)
20
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1
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20
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date (oldest first)
1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
3
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
4
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
Saved in:
5
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
6
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
7
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
8
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
9
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
10
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
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