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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Septianto, Felix"
~subject:"Advertising"
~type:"article"
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Advertising
Consumer behaviour
11
Konsumentenverhalten
11
Emotion
6
Advertising effects
4
Werbewirkung
4
Brand management
3
Luxury goods
3
Luxusgüter
3
Markenführung
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Satisfaction
3
Werbung
3
Zufriedenheit
3
Beziehungsmarketing
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Happiness
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Relationship marketing
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Anticounterfeit
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Art infusion
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Attitude functions
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Brand image
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Customer satisfaction
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Septianto, Felix
Jang, Soocheong
3
Jeong, EunHa
3
Cauberghe, Veroline
2
Choi, Yung Kyun
2
Cornelis, Erlinde
2
Dahlén, Micael
2
Das, Gopal
2
Jang, Sungha
2
Jung, Jae Min
2
Kim, Alex Jiyoung
2
Kim, Jae-Eun
2
Liu, Qing
2
Mattila, Anna S.
2
Monfort, Abel
2
Quach, Sara
2
Samu, Sridhar
2
Taylor, Charles Raymond
2
Thaichon, Park
2
Thomas, Sunil
2
Warlop, Luk
2
Wymer, Walter
2
Adhikari, Atanu
1
Agarwal, Manoj Kumar
1
Aichner, Thomas
1
Akhtar, Pervaiz
1
Amatulli, Cesare
1
Ammi, Chantal
1
Aspara, Jaakko
1
Baack, Daniel W.
1
Babicheva, Eva
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Bai, Billy
1
Bambauer-Sachse, Silke
1
Bang, Hye Jin
1
Bansal, Amrita
1
Bansal, Anjali
1
Barnier, Virginie de
1
Baudier, Patricia
1
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1
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1
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European journal of marketing : EJM
International journal of hospitality management
Journal of business research : JBR
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Journal of advertising
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the review of marketing communications
1
International marketing review
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
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ECONIS (ZBW)
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Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
2
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
3
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
4
The role of imagery in promoting organic food
Septianto, Felix
;
Kemper, Joya
;
Paramita, Widya
- In:
Journal of business research : JBR
101
(
2019
),
pp. 104-115
Persistent link: https://www.econbiz.de/10012103219
Saved in:
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