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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Septianto, Felix"
~subject:"Beziehungsmarketing"
~type:"article"
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Beziehungsmarketing
Consumer behaviour
11
Konsumentenverhalten
11
Emotion
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4
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Werbewirkung
4
Brand management
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Luxury goods
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Markenführung
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Septianto, Felix
Han, Heesup
13
Mattila, Anna S.
8
Balaji, M. S.
7
Roy, Sanjit
6
Schramm-Klein, Hanna
6
Wong, IpKin Anthony
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Jang, Soocheong
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McLean, Graeme J.
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So, Kevin Kam Fung
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Qu, Hailin
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Saarijärvi, Hannu
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Wei, Wei
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Aiello, Gaetano
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Chebat, Jean-Charles
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European journal of marketing : EJM
International journal of hospitality management
Journal of business research : JBR
The international review of retail, distribution and consumer research
European journal of marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
2
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Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
2
The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
Septianto, Felix
;
An, Jake
;
Chiew, Tung Moi
;
Paramita, Widya
- In:
Journal of business research : JBR
99
(
2019
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012023400
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