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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing research : JMR"
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Search: subject_exact:"Werbewirkung"
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Advertising effects
197
Werbewirkung
197
Consumer behaviour
122
Konsumentenverhalten
122
Advertising
97
Werbung
96
Internet marketing
84
Online-Marketing
84
Brand management
34
Markenführung
34
Brand image
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Markenimage
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Social Web
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advertising
20
Emotion
15
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Marketingmanagement
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Online-Handel
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online advertising
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Cognition
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Danaher, Peter J.
4
Carrillat, François A.
3
Dahlén, Micael
3
Heerde, Harald J. van
3
Mazodier, Marc
3
Pieters, Rik
3
Wedel, Michel
3
Aribarg, Anocha
2
Astous, Alain d'
2
Bijmolt, Tammo H. A.
2
Bruce, Norris I.
2
Cauberghe, Veroline
2
Dekimpe, Marnik G.
2
Draganska, Michaela
2
Gijsenberg, Maarten J.
2
Goldfarb, Avi
2
Hartnett, Nicole
2
Huang, Minxue
2
Kwon, Eun Sook
2
Leeflang, Peter
2
Luo, Lan
2
Mela, Carl F.
2
Moschis, George P.
2
Plakoyiannaki, Emmanuella
2
Romaniuk, Jenni
2
Rucker, Derek D.
2
Spotts, Harlan E.
2
Steenkamp, Jan-Benedict E. M.
2
Sääksjärvi, Maria
2
Tucker, Catherine
2
Weinberger, Marc G.
2
Wu, Eugenia C.
2
Abida, Fatma Choura
1
Acikgoz, Fulya
1
Aghniadi
1
Albers, Sönke
1
Albinsson, Pia A.
1
Alexandrovskiy, Sergey
1
Alvarez-Altamirano, Katerina
1
Amaldoss, Wilfred
1
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European journal of marketing : EJM
International journal of internet marketing and advertising : IJIMA
Journal of marketing research : JMR
Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
188
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
SpringerLink / Bücher
51
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
Marketing intelligence & planning
28
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ECONIS (ZBW)
197
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197
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1
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
2
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
5
The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
6
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
7
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
8
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
9
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
10
Why are communal advertisements more effective than agentic ones? : the role of the self-congruity effect
Hryniewicz, Konrad
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 38-61
Persistent link: https://www.econbiz.de/10013041199
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