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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~source:"econis"
~subject:"Werbung"
~subject:"celebrity endorsements"
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European journal of marketing : EJM
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : JPM
8
International journal of advertising : the review of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
2
If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
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