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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Advertising effects"
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Advertising effects
Emotion
49
Consumer behaviour
40
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40
Brand management
10
Markenführung
10
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10
Beziehungsmarketing
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Albinsson, Pia A.
1
Alvarez-Altamirano, Katerina
1
Choi, Nak Hwan
1
Cordova-Buiza, Franklin
1
Culqui-Salazar, Raul Enrique
1
Dahlén, Micael
1
Hatzithomas, Leonidas
1
Huhmann, Bruce A.
1
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1
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1
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1
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Rosengren, Sara
1
Shayegan, Mohammad Javad
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Soutar, Geoffrey N.
1
Sun, Jin
1
Sweeney, Jillian C.
1
Tsichla, Eirini
1
Voutsa, Maria C.
1
Wong, Christina
1
Yang, Pianpian
1
Yip, Joanne
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Zhang, Hongxia
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European journal of marketing : EJM
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
29
Journal of advertising research
20
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
15
International journal of advertising : the quarterly review of marketing communications
11
Journal of retailing and consumer services
11
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of promotion management : innovations in planning and applied research
10
Psychology & marketing
10
Journal of promotion management : JPM
8
Marketing : ZFP ; journal of research and management
8
Journal of current issues and research in advertising : JCIRA
6
Journal of current issues and research in advertising
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of nonprofit & public sector marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing letters : a journal of research in marketing
5
The journal of product & brand management
5
European journal of marketing
4
Health marketing quarterly
4
International journal of hospitality management
4
International review on public and non-profit marketing
4
Journal of consumer behaviour : an international research review
4
Journal of travel and tourism marketing
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
Journal of business and psychology
3
Journal of consumer behaviour
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of philanthropy and marketing
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
2
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
3
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
4
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
5
Consumer attitude formation from eWOM : interplay between cognition and affect
Kim, Jinsoo
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
Saved in:
6
The impact of emotional arousal levels and valence on product evaluations : from regulatory goal perspective
Choi, Nak Hwan
;
Jung, Jae Min
;
Oyunbileg, Tamir
;
Yang, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 78-99
Persistent link: https://www.econbiz.de/10011453244
Saved in:
7
Be rational or be emotional : advertising appeals, service types and consumer responses
Zhang, Hongxia
;
Sun, Jin
;
Liu, Fang
;
Knight, John G.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2105-2126
Persistent link: https://www.econbiz.de/10010461802
Saved in:
8
Does rhetoric impact advertising effectiveness with liking controlled?
Huhmann, Bruce A.
;
Albinsson, Pia A.
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1476-1500
Persistent link: https://www.econbiz.de/10009707879
Saved in:
9
How does visual merchandising affect consumer affective response? : an intimate apparel experience
Law, Derry
;
Wong, Christina
;
Yip, Joanne
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 112-133
Persistent link: https://www.econbiz.de/10009514317
Saved in:
10
Word of mouth : measuring the power of individual messages
Sweeney, Jillian C.
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10009514980
Saved in:
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