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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of physical distribution & logistics management : IJPD & LM"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The Routledge handbook of service research insights and ideas"
~person:"Ranjan, Kumar Rakesh"
~subject:"Customer integration"
~subject:"Service-Dominant Logic"
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European journal of marketing : EJM
International journal of physical distribution & logistics management : IJPD & LM
Journal of the Academy of Marketing Science
The Routledge handbook of service research insights and ideas
AMS review : official publication of the Academy of Marketing Science
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Journal of macromarketing
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Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
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