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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"De Chernatony, Leslie"
~person:"Huarng, Kun-Huang"
~person:"Melewar, T. C."
~person:"Phau, Ian"
~person:"Yeung, Andy C. L."
~source:"econis"
~subject:"Brand management"
~subject:"Industrie"
~subject:"Kausalanalyse"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Scheduling"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Brand management
Industrie
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Lieferantenmanagement
Markenführung
Marketing management
Scheduling
Brand
2
Innovation management
2
Innovationsmanagement
2
Markenartikel
2
USA
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United States
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Brand architecture
1
Brand image
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Corporate reputation
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Innovation
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Article in journal
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3
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English
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De Chernatony, Leslie
Huarng, Kun-Huang
Melewar, T. C.
Phau, Ian
Yeung, Andy C. L.
Abimbola, Temi
1
Aitken, Robert
1
Askegaard, Søren
1
Baxter, Ian
1
Bourlakis, Michael
1
Brenes, Esteban B.
1
Chebat, Jean-Charles
1
Coates, Nigel
1
Disney, Stephen M.
1
Djafarova, Elmira
1
Doherty, Anne Marie
1
Hart, David
1
Ko, Eunju
1
Lang, John T.
1
Laroche, Michel
1
Lun, Y. H. Venus
1
McDonagh, Pierre
1
McLeay, Fraser
1
Naim, Mohamed
1
O'Gorman, Kevin
1
Quaddus, Mohammed
1
Reynolds, Nina
1
Richardson, George P.
1
Smith Maguire, Jennifer
1
Taheri, Babak
1
Watson, David J.
1
Woodruffe-Burton, Helen
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European journal of marketing : EJM
International journal of production economics
Journal of business research : JBR
Journal of marketing management : MM
Journal of fashion marketing and management
2
Asia-Pacific journal of business administration
1
International studies of management and organization
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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1
Corporate branding
Melewar, T. C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009567649
Saved in:
2
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
3
Special issue: Advances in brand management
De Chernatony, Leslie
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003840033
Saved in:
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