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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Tsiros, Michael"
~subject:"Consumer preferences"
~subject:"Perception"
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European journal of marketing : EJM
International journal of retail and distribution management
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The contingent nature of the symbolic associations of visual design elements : the case of brand logo frames
Fajardo, Tatiana M.
;
Zhang, Jiao
;
Tsiros, Michael
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10011734548
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