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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of East-West business"
~person:"Goldman, Arieh"
~source:"econis"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Marketing management"
~subject:"Virales Marketing"
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Goldman, Arieh
Balmer, John M. T.
5
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4
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European journal of marketing : EJM
International marketing review
Journal of East-West business
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ECONIS (ZBW)
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Beyond the final consumer : the effectiveness of a generalist stakeholder strategy
Grinstein, Amir
;
Goldman, Arieh
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 567-595
Persistent link: https://www.econbiz.de/10009010612
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Stages in the development of market orientation publication activity : a longitudinal assessment
Goldman, Arieh
;
Grinstein, Amir
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1384-1409
Persistent link: https://www.econbiz.de/10008661720
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