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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"spa"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Consumer behaviour"
~subject:"Corporate reputation"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Online retailing"
~type_genre:"Article in journal"
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Consumer behaviour
Corporate reputation
Entrepreneurship
Indien
Online retailing
Konsumentenverhalten
31
Relationship marketing
16
Beziehungsmarketing
15
Brand management
10
Markenführung
10
Bibliometrics
9
Bibliometrie
9
Customer satisfaction
9
Dienstleistungsqualität
9
Kundenzufriedenheit
9
Service quality
9
Brand image
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Virales Marketing
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6
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Digitalisierung
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Article in journal
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36
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Spanish
Author
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Balaji, M. S.
Beatty, Sharon E.
Paul, Justin
Roy, Sanjit
Laroche, Michel
29
Ko, Eunju
23
Cleveland, Mark
20
Diamantopoulos, Adamantios
19
Melewar, T. C.
16
Dwivedi, Yogesh Kumar
15
Sharma, Piyush
15
Bartikowski, Boris
14
Valette-Florence, Pierre
14
Foroudi, Pantea
12
Pereira, Vijay
12
Rana, Nripendra P.
12
Shukla, Paurav
12
Chebat, Jean-Charles
11
Huarng, Kun-Huang
11
Richard, Marie-Odile
11
Seo, Yuri
11
Veloutsou, Cleopatra
11
Walsh, Gianfranco
11
Christodoulides, George
10
Dennis, Charles
10
Kim, Kyung Hoon
10
Kraus, Sascha
10
Roy, Rajat
10
Septianto, Felix
10
Teng, Lefa
10
Wang, Cheng Lu
10
Adomako, Samuel
9
Balabanis, George
9
Behl, Abhishek
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Oppewal, Harmen
9
Yang, Zhiyong
9
Balmer, John M. T.
8
Choi, Jeonghye
8
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
Journal of retailing and consumer services
17
Journal of strategic marketing
6
International journal of consumer studies
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European journal of marketing
3
European management journal
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Journal of marketing theory and practice : JMTP
3
Psychology & marketing
3
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of service research : JSR
2
Small business economics : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
The service industries journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Asia Pacific business review
1
Asian business & management
1
Asian journal of business ethics : AJBE
1
British journal of management
1
British journal of management : BJM
1
Electronic commerce research
1
Entrepreneurship and regional development : an international journal
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
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ECONIS (ZBW)
36
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11
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
12
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
13
Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh
;
Kiefer, Kip
;
Paul, Justin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
Saved in:
14
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
15
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
16
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
17
Immigrant entrepreneurship : a review and research agenda
Dabić, Marina
;
Vlačić, Bozidar
;
Paul, Justin
;
Dana, …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 25-38
Persistent link: https://www.econbiz.de/10012230427
Saved in:
18
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
19
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
20
Social entrepreneurship research : a review and future research agenda
Gupta, Parul
;
Chauhan, Sumedha
;
Paul, Justin
;
Jaiswal, MP
- In:
Journal of business research : JBR
113
(
2020
),
pp. 209-229
Persistent link: https://www.econbiz.de/10012230471
Saved in:
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