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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~person:"Balaji, M. S."
~person:"Balmer, John M. T."
~person:"Beatty, Sharon E."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Kaciak, Eugene"
~person:"Kim, Kyung Hoon"
~person:"Miles, Morgan P."
~person:"Paul, Justin"
~subject:"Bibliometrics"
~subject:"Brand management"
~subject:"Entrepreneurship"
~subject:"Firmenimage"
~subject:"Indien"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Bibliometrics
Brand management
Entrepreneurship
Firmenimage
Indien
Marketing management
Consumer behaviour
6
Konsumentenverhalten
6
Marketingmanagement
6
Brand architecture
5
Corporate culture
5
Corporate reputation
5
Markenarchitektur
5
Markenführung
5
Unternehmenskultur
5
Beziehungsmarketing
3
Brand image
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markenimage
3
Relationship marketing
3
Brand
2
Dienstleistungsqualität
2
Distribution channel
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Großbritannien
2
International marketing
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Internationales Marketing
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Lieferantenmanagement
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Markenartikel
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Marketing
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2
United Kingdom
2
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Viral marketing
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Virales Marketing
2
Advertising
1
Advertising effects
1
Advertising efforts
1
Arbeitsleistung
1
Arbeitszufriedenheit
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Beschwerdemanagement
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Bibliometric analysis
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11
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1
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11
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Balaji, M. S.
Balmer, John M. T.
Beatty, Sharon E.
Galindo Martín, Miguel Angel
Guzman, Francisco
Kaciak, Eugene
Kim, Kyung Hoon
Miles, Morgan P.
Paul, Justin
Melewar, T. C.
7
Barnes, Bradley R.
5
Roper, Stuart
5
He, Jiaxun
4
Kitchen, Philip J.
4
Shoham, Aviv
4
Andriopoulos, Constantine
3
Aspara, Jaakko
3
Christodoulides, George
3
De Chernatony, Leslie
3
Delgado-Ballester, Elena
3
Gilmore, Audrey
3
Grinstein, Amir
3
Grohmann, Bianca
3
Henneberg, Stephan
3
Leonidou, Leonidas C.
3
Mellahi, Kamel
3
O'Cass, Aron
3
Schroeder, Jonathan E.
3
Sousa, Carlos M. P.
3
Tikkanen, Henrikki
3
Wang, Cheng Lu
3
Abimbola, Temi
2
Abosag, Ibrahim
2
Abratt, Russell
2
Balabanis, George
2
Balmern, John M. T.
2
Bodur, Muzaffer
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Buil, Isabel
2
Cadogan, John W.
2
Carrillat, François A.
2
Cavusgil, S. Tamer
2
Chung, Henry F. L.
2
Currim, Imran S.
2
Diamantopoulos, Adamantios
2
Dinnie, Keith
2
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
59
The journal of brand management : an international journal
16
The journal of product & brand management
13
International entrepreneurship and management journal
11
Corporate communications : an international journal
6
Entrepreneurship and regional development : an international journal
6
Journal of strategic marketing
5
European management journal
4
International business review : the official journal of the European International Business Academy
4
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of innovation & knowledge : JIK
4
Journal of retailing and consumer services
4
Small business economics : an international journal
4
Asia Pacific business review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of consumer studies
3
Journal of business ethics : JOBE
3
Journal of general management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of research in marketing and entrepreneurship : JRME
3
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
3
Marketing intelligence & planning
3
Psychology & marketing
3
The journal of consumer marketing
3
European journal of international management : EJIM
2
International journal of Indian culture and business management
2
International journal of entrepreneurial behavior & research
2
International journal of hospitality management
2
International small business journal : ISBJ
2
Management decision : MD
2
Small business economics : an entrepreneurship journal
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Asia Pacific journal of marketing and logistics
1
Asian business & management
1
Baltic journal of management : BJM
1
British journal of management : BJM
1
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ECONIS (ZBW)
11
Showing
1
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10
of
11
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date (oldest first)
1
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
2
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
3
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
4
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
5
Determinants of brand resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
6
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
7
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
8
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Saved in:
9
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
Saved in:
10
Corporate marketing myopia and the inexorable rise of a corporate marketing logic : perspectives from identity-based views of the firm
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1329-1352
Persistent link: https://www.econbiz.de/10009378693
Saved in:
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