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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"JMM : the international journal on media management"
~isPartOf:"Konsum und Verhalten"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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European journal of marketing : EJM
JMM : the international journal on media management
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Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella
;
Zotos, Yorgos
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
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