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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~person:"Barrio-García, Salvador del"
~person:"Kitchen, Philip J."
~source:"econis"
~subject:"Brand equity"
~subject:"Marketingmanagement"
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Brand equity
Marketingmanagement
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3
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Bibliographic coupling
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Barrio-García, Salvador del
Kitchen, Philip J.
Ko, Eunju
4
Anselmsson, Johan
3
Christodoulides, George
3
Guzman, Francisco
3
Martínez-López, Francisco J.
3
Melewar, T. C.
3
Mingione, Michela
3
Oliveira, Marta Olivia Rovedder de
3
Aiello, Gaetano
2
Anaya-Sánchez, Rafael
2
Augusto, Mário Gomes
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Balmer, John M.T.
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Baumgarth, Carsten
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Bondesson, Niklas
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Delgado-Ballester, Elena
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Foroudi, Pantea
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Grohmann, Bianca
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Gupta, Suraksha
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Kim, Sang Jin
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Lee, Wai Jin
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Lim, Weng Marc
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Luce, Fernando Bins
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Melin, Frans
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Merrilees, Bill
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O'Cass, Aron
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Pitt, Leyland F.
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Podnar, Klement
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Rahman, Mahabubur
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Rokka, Joonas
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Silveira, Cleo Schmitt
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Sok, Phyra
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St. Davčik, Nebojša
2
Tiago, Flávio Borges
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Tran, Trang P.
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European journal of marketing : EJM
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
EuroMed journal of business
1
European research on management and business economics
1
Integrated brand marketing and measuring returns
1
International journal of hospitality management
1
Journal of business strategy
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Journal of marketing communications
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing
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Qualitative market research : an international journal
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ECONIS (ZBW)
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1
A review of three decades of academic research on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling
Rojas-Lamorena, Álvaro J.
;
Barrio-García, Salvador del
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1067-1083
Persistent link: https://www.econbiz.de/10013194337
Saved in:
2
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
Saved in:
3
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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