//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~person:"Barrio-García, Salvador del"
~source:"econis"
~subject:"Brand equity"
~subject:"Markenführung"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Markenführung
Marketingmanagement
Brand management
2
Bibliographic coupling
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Brand performance
1
Co-word analysis
1
Competing values framework
1
Corporate culture
1
Firm-wide IMC
1
Forschung
1
Integrated marketing communication
1
Markenimage
1
Marketing management
1
Research
1
Resource-based view
1
Ressourcenorientierter Ansatz
1
SciMAT
1
Scopus
1
Unternehmenskultur
1
Web of science
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Barrio-García, Salvador del
Melewar, T. C.
17
Roper, Stuart
13
De Chernatony, Leslie
11
Ko, Eunju
11
Phau, Ian
11
Veloutsou, Cleopatra
11
Merrilees, Bill
10
Valette-Florence, Pierre
10
Foroudi, Pantea
9
Gupta, Suraksha
9
Bang, Nguyen
8
Buil, Isabel
8
Diamantopoulos, Adamantios
8
Japutra, Arnold
8
Park, Jungkun
8
Baumgarth, Carsten
7
Dawes, John
7
Roy, Sanjit
7
Augusto, Mário Gomes
6
Christodoulides, George
6
Dennis, Charles
6
Ekinci, Yuksel
6
Filieri, Raffaele
6
Guzman, Francisco
6
Khan, Imran
6
Kumar, Vikas
6
Loureiro, Sandra Maria Correia
6
Merchant, Altaf
6
Molinillo, Sebastian
6
Sharifah Faridah Syed Alwi
6
Wallace, Elaine
6
Grohs, Reinhard
5
Hollebeek, Linda D.
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Mrad, Mona
5
Mühlbacher, Hans
5
Orth, Ulrich R.
5
Paul, Justin
5
Rose, Gregory
5
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
European research on management and business economics
1
International journal of hospitality management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Tourism management perspectives : TMP
1
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A review of three decades of academic research on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling
Rojas-Lamorena, Álvaro J.
;
Barrio-García, Salvador del
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1067-1083
Persistent link: https://www.econbiz.de/10013194337
Saved in:
2
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->