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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer policy : consumer issues in law, economics and behavioural sciences"
~person:"Berezan, Orie"
~subject:"Marketingmanagement"
~subject:"Theory"
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European journal of marketing : EJM
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
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