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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~person:"Bergami, Massimo"
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
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European journal of marketing : EJM
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Wettbewerb in Recht und Praxis : wrp
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Brand communities : loyal to the community or the brand?
Marzocchi, Gianluca
;
Morandin, Gabriele
;
Bergami, Massimo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 93-114
Persistent link: https://www.econbiz.de/10009718550
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