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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~subject:"USA"
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European journal of marketing : EJM
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Wettbewerb in Recht und Praxis : wrp
The journal of brand management : an international journal
14
Journal of business research : JBR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of product & brand management
8
Working paper / National Bureau of Economic Research, Inc.
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
International journal of market research : JMRS ; the journal of the Market Research Society
6
Psychology & marketing
6
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
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Journal of fashion marketing and management
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American journal of agricultural economics
3
Economic inquiry : journal of the Western Economic Association International
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of customer behaviour
3
Journal of economics & management strategy : JEMS
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Journal of marketing
3
Journal of marketing communications
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Journal of marketing management : MM
3
Journal of marketing theory and practice
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Les cahiers de recherche / HEC Paris
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MSI reports : working paper series
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NBER working paper series
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Report / Marketing Science Institute / Marketing Science Institute
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The journal of consumer marketing
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The journal of industrial economics
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Trademark litigation : pragmatic tactics and techniques of winning
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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American economic journal : a journal of the American Economic Association
2
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Australasian marketing journal
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Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
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"Being hooked" by a brand story : a view of regulatory focus
Lin, Chien-huang
;
Chen, Ming-yi
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 692-712
Persistent link: https://www.econbiz.de/10011296911
Saved in:
2
The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
Saved in:
3
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
4
A consumer approach to branded wines
Gluckman, Robert L.
- In:
European journal of marketing : EJM
20
(
1986
)
6
,
pp. 21-35
Persistent link: https://www.econbiz.de/10001071360
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