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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Markenimage"
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Search: subject_exact:"Kognitive Dissonanz"
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Buil, Isabel
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European journal of marketing : EJM
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Marketing letters : a journal of research in marketing
Journal of business research : JBR
15
Journal of retailing and consumer services
6
The journal of product & brand management
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International journal of hospitality management
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of fashion marketing and management
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Journal of sport management : the official journal of the North American Society of Sport Management
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Asian journal of business and accounting : AJBA
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Co-creation and well-being in tourism
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate reputation review
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
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Economic development : journal of the Institute of Economics, Skopje
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
3
How competitor brand names affect within-brand choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
Saved in:
4
Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
5
Revitalising brands through communication messages : the role of brand familiarity
Delgado-Ballester, Elena
;
Navarro, Angeles
;
Sicilia, María
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 31-51
Persistent link: https://www.econbiz.de/10009514326
Saved in:
6
Effect of regulatory focus on selective information processing
Yoon, Yeosun
;
Sarial-Abi, Gülen
;
Gürhan-Canli, Zeynep
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10009563549
Saved in:
7
Half the thrill is in the chase: twisted inferences from embodied cognitions and brand evaluation
Labroo, Aparna A.
;
Nielsen, Jesper H.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 143-158
Persistent link: https://www.econbiz.de/10003982969
Saved in:
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