//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Advertising effects"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kognitive Dissonanz"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Markenimage
Cognition
69
Kognition
69
Consumer behaviour
46
Konsumentenverhalten
46
USA
21
United States
21
Emotion
12
Experiment
9
Decision
8
Entscheidung
8
Personality psychology
8
Persönlichkeitspsychologie
8
Brand
6
Markenartikel
6
Werbewirkung
6
Brand image
5
Advertising
3
Brand management
3
Customer satisfaction
3
Information behaviour
3
Informationsverhalten
3
Kundenzufriedenheit
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Mathematics
3
Mathematik
3
Measurement
3
Messung
3
Perception
3
Preismanagement
3
Pricing strategy
3
Satisfaction
3
Viral marketing
3
Virales Marketing
3
Wahrnehmung
3
Werbung
3
Zufriedenheit
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Astous, Alain d'
1
Buil, Isabel
1
Carrillat, François A.
1
Cauberghe, Veroline
1
De Chernatony, Leslie
1
De Jans, Steffi
1
Delgado-Ballester, Elena
1
Gürhan-Canli, Zeynep
1
Hardesty, David M.
1
Hasford, Jonathan
1
Hudders, Liselot
1
Kidwell, Blair
1
Labroo, Aparna A.
1
Mazzarol, Tim
1
Montgomery, Nicole Votolato
1
Navarro, Angeles
1
Nielsen, Jesper H.
1
Rajagopal, Priyali
1
Roper, Stuart
1
Round, D. J. Griff
1
Sarial-Abi, Gülen
1
Sicilia, María
1
Soutar, Geoffrey N.
1
Spielmann, Nathalie
1
Sweeney, Jillian C.
1
Wallace, Elaine
1
Yoon, Yeosun
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
25
International journal of advertising : the quarterly review of marketing communications
13
Journal of marketing communications
11
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of retailing and consumer services
9
International journal of advertising : the review of marketing communications
8
Psychology & marketing
8
Marketing letters : a journal of research in marketing
7
Journal of advertising research
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
The journal of product & brand management
5
Tourism management : research, policies, practice
5
Tourism management perspectives : TMP
5
International journal of hospitality management
4
Journal of travel and tourism marketing
4
The journal of consumer marketing
4
Asia Pacific journal of marketing and logistics
3
European research studies
3
Health marketing quarterly
3
International journal of internet marketing and advertising : IJIMA
3
Journal of current issues and research in advertising : JCIRA
3
Journal of international consumer marketing
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
The journal of brand management : an international journal
3
EuroMed journal of business
2
European journal of marketing
2
Forschungsgruppe Konsum und Verhalten
2
International advertising and communication : current insights and empirical findings
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
Journal of business and psychology
2
Journal of consumer behaviour : an international research review
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Emotional ability and associative learning : how experiencing and reasoning about emotions impacts evaluative conditioning
Hasford, Jonathan
;
Kidwell, Blair
;
Hardesty, David M.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011951049
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
4
How funny was that? : uncovering humor mechanisms
Spielmann, Nathalie
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1892-1910
Persistent link: https://www.econbiz.de/10010429751
Saved in:
5
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
6
Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
7
Revitalising brands through communication messages : the role of brand familiarity
Delgado-Ballester, Elena
;
Navarro, Angeles
;
Sicilia, María
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 31-51
Persistent link: https://www.econbiz.de/10009514326
Saved in:
8
Word of mouth : measuring the power of individual messages
Sweeney, Jillian C.
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10009514980
Saved in:
9
Effect of regulatory focus on selective information processing
Yoon, Yeosun
;
Sarial-Abi, Gülen
;
Gürhan-Canli, Zeynep
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10009563549
Saved in:
10
I imagine, I experience, I like : the false experience effect
Rajagopal, Priyali
;
Montgomery, Nicole Votolato
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 578-594
Persistent link: https://www.econbiz.de/10009375669
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->