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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Consumer behaviour"
~subject:"Moderne"
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European journal of marketing : EJM
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Superstitious beliefs in consumer evaluation of brand logos : implications for corporate branding strategy
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael
; …
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 712-732
Persistent link: https://www.econbiz.de/10009567636
Saved in:
2
Magical thinking and consumer coping
St-James, Yannik
;
Handelman, Jay M.
;
Taylor, Shirley F.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
4
,
pp. 632-649
Persistent link: https://www.econbiz.de/10009407895
Saved in:
3
Making magic : fetishes in contemporary consumption
Fernandez, Karen V.
;
Lastovicka, John L.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
2
,
pp. 278-299
Persistent link: https://www.econbiz.de/10009272188
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