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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Konsum und Verhalten"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~person:"Smit, Edith G."
~subject:"Consumer behaviour"
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European journal of marketing : EJM
Journal of current issues and research in advertising : JCIRA
Konsum und Verhalten
Working paper / National Bureau of Economic Research, Inc.
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Customer magazines : effects of commerciality on readers' reactions
Reijmersdal, Eva A. van
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10003987009
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